Wrapped in Merino, the latest social media campaign from The Woolmark Company, is headed straight for the record books as followers join together to create the World's Longest Social Scarf.
The campaign which runs on Facebook and as a microsite, aims to connect people in social media as they collaboratively design a giant virtual scarf.
Each participant creates their own section of the scarf, adding their photo and customizing the scarf design, before sharing it with their friends through Facebook, Pinterest and Twitter.
At the end of the campaign, the scarf will be submitted to RecordSetter for inclusion in its list of world records.
The Woolmark Company's Chief Strategy and Marketing Officer Rob Langtry said: "Merino wool is a unique fibre. It's loved by fashion designers for its timeless quality and versatility and the campaign aims to give users a fun, memorable experience with our fibre as we give them the opportunity to design and customise their own personal scarf. "
The campaign comes as The Woolmark Company's social media community We Love Wool reaches the 100,000 follower milestone and follows the hugely successful 'Find Fashion by Feelings' campaign.
- 'Wrapped in Merino' campaign microsite
- 'Wrapped in Merino' Facebook App
- 'Wrapped in Merino' promo clip
- 'We Love Wool' page on Facebook
- 'We Love Wool' Twitter
- The Woolmark Company's YouTube channel
- The Woolmark brand page on Facebook
- The Woolmark Company's 'Merino' website