Local designers on Singapore fashion mission
Monday, 14 May 2012 09:47

A delegation of some of WA's most outstanding designers and fashion industry professionals will attend this year's prestigious Asia Fashion Exchange (AFX) in Singapore.

Culture and Arts Minister John Day said the Department of Culture and the Arts (DCA) would provide $20,000 to support the delegation from Western Australia to the Audi Fashion Festival and the Blueprint Trade Show to see designs by Thierry Mugler, Zac Posen and Raoul.

"Singapore offers significant opportunities for the State's arts and cultural sector and the delegation will be looking for opportunities for WA designers to take part in future AFX events," Mr Day said.

"The recent opening of the WA Trade Office in Singapore underlines the importance of WA-Singaporean relations and the Government is keen to identify practical measures to build on this relationship."

"The decision to send a delegation to Singapore follows talks between the DCA, Perth Fashion Festival and the AFX," he said.

"The delegation comprises emerging designer One Fell Swoop, internationally renowned WA fashion designer Aurelio Costarella, and representatives from the Perth Fashion Festival and the department's designer fashion program.

The Minister said an AFX delegation attended last year's Perth Fashion Festival with the result that the PFF was invited to participate in the 2012 Blueprint Trade Show, one of the AFXs four major fashion events.

"Emerging WA designer duo One Fell Swoop has been selected to show a collection in Blueprint, a trade show connecting emerging designers with international buyers.

"They recently won the Most Innovative Designer Award at Perth Fashion Festival's WA Fashion Awards and their business is at a point where they will be able to maximise the benefits from this opportunity in both the local and international markets."

Aurelio Costarella will observe the AFX and offer an opinion from an industry perspective about the future potential of the event.