What do 75% of your consumers have in common? They'd rather you supported a cause! Why is there such growing interest among the Australian business community to show they're giving back? UNICEF, with help from its SME partners, have identified why supporting a cause is key in today's business landscape.
Firstly, supporting a charity makes you feel good and provides businesses the opportunity to pass on its good fortune.
"I chose UNICEF because I believe we all have a responsibility to our children; no matter what country, race or religion they may live in or belong to.
NICEF provides me with the opportunity to fulfil my moral and social responsibility, and positively influence the lives of children" says a current UNICEF SME partner.
It seems aligning your business with a leading charity organisation can deliver a bold brand differentiation to consumers and strengthen a company image too.
Market research firm Penn Schoen Berland recently found that 75% of consumers say social responsibility is important for business.
Supporting a cause sends a resounding message that your business is connected with its consumers interest - a vital ingredient to any Australian SME's success.
A charitable Australian SME sector - which totals 97% of Australia's business landscape - will help strengthen UNICEF's commitment to ensuring all the world's children are given the right to survival, health, education and protection.
To find out more on UNICEF's partnership program for Australian SME's, please email UNICEF at
or call the team on 02 9261 2811.